Sugiarti, Surachman, F. . Rohman, and R. . Wijayanti. “Influence Brand Awareness and Brand Association on Brand Equity: Mediation of Trust and Brand Loyalty in Kentucky Fried Chicken in East Java, Indonesia”. International Journal of Applied Economics, Finance and Accounting, vol. 16, no. 2, May 2023, pp. 319-35, doi:10.33094/ijaefa.v16i2.987.