Investigating Religious Beliefs, Consumption and Interreligious Dissimilarities and Similarities in Low Income Countries: A Mixed Research with Reference to Traditionalist, Christian and Muslim Consumers in Burkina Faso

  • Theophile Bindeoue Nasse Thomas Sankara University (Burkina Faso); Saint Thomas d’Aquin University (Burkina Faso); University for Development Studies, Wa Campus (Ghana). http://orcid.org/0000-0003-2288-6036

Abstract

The purpose of this research is to show the relationships between the degree of beliefs and the consumption behaviour and the reverse effect. A previous research has presented the results related to Muslim consumers; however, the present research originality or added value is that it includes Christian consumers and Traditionalist consumers living in the same context. This is a mixed method approach, that is to say a combination of a qualitative approach and a quantitative approach. Qualitative data was recorded with a voice recorder through semi-structured interviews with the respondents; and the qualitative data is transcribed by hand. The collection of quantitative data is performed using a questionnaire, and the analysis of the data was made with some softwares, especially three different types: Sphinx² -V5, Sphinx IQ and Sphinx IQ2. The results show that religiosity influences consumption behaviour with some interreligious differences and similarities, but also that consumption behaviour influences religiosity.
Keywords: Religiosity, Consumption, Behavior, Marketing, Christian, Muslim, Traditionalist.

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Nasse, T. B. (2020, August 24). Investigating Religious Beliefs, Consumption and Interreligious Dissimilarities and Similarities in Low Income Countries: A Mixed Research with Reference to Traditionalist, Christian and Muslim Consumers in Burkina Faso. International Journal of Social Sciences Perspectives, 7(2), 71-80. https://doi.org/https://doi.org/10.33094/7.2017.2020.72.71.80
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