Effect of e-banking practices in the banking sector of Bangladesh-customers' perception

Md Shahnur Azad  Chowdhury; Md Aminul  Islam; Md Shahidul  Islam; Md. Ariful  Hoque; Md Shariful  Haque; Abdullah Mohammad  Shahabuddin; Mohammad Shyfur Rahman  Chowdhury

doi:10.33094/ijaefa.v17i1.1064

Authors

Md Shahnur Azad Chowdhury Department of Business Administration, International Islamic University Chittagong, Bangladesh.
Md Aminul Islam Faculty of Business and Communication, University Perlis Malaysia.
Md Shahidul Islam Service Engineering Division, Bangladesh Forest Research Institute, Chittagong, Bangladesh.
Md. Ariful Hoque Department of Business Administration, International Islamic University Chittagong, Bangladesh.
Md Shariful Haque Department of Economics and Banking, International Islamic University Chittagong, Bangladesh.
Abdullah Mohammad Shahabuddin Department of Business Administration, International Islamic University Chittagong, Bangladesh.
Mohammad Shyfur Rahman Chowdhury Department of Business Administration, International Islamic University Chittagong, Bangladesh.

DOI:

https://doi.org/10.33094/ijaefa.v17i1.1064

Keywords:

Customer satisfaction, E-banking, Impact, Long term, Perception, Short term.

Abstract

In the present study, the quality of E-Banking is reviewed with short- and long-term effect on the perception of bank consumers. The Opinion of 400 banker and customer was collected by survey questionnaire method in the month of June-July, 2022 on a five-point Likert scale. The response variables are classified as E-Banking quality, E-Banking short term effect, and E-Banking long term effect by factor analysis and reliability test. Based on the above classification structural equation model (SEM) is developed with demographic variables. The findings indicate that as the quality of electronic banking rises, potential short-term effects may also rise noticeably. Also, with the increase of E-Banking quality long term effect may increases significantly. The bankers observed that the quality of E-Banking is good, but the customer identifies the quality of E-Banking is not sufficient. E-banking is still in its infancy and is being expanded in new directions. In order to ensure optimum customer satisfaction, it must be addressed and new options for the consumer must be created, which calls for ongoing research. The banking authority may take the required steps to improve the quality of e-banking, which will have an impact on both the short- and long-term consequences of e-banking and will therefore continue in Bangladesh.