The role of competitive advantage as a mediator of knowledge management, learning orientation and innovation on the performance of batik SMEs in Bangkalan regency, Indonesia

Abstract

This study examines the influence of knowledge management, learning orientation and innovation on the performance of 272 batik SMEs in Bangkalan Regency. The findings reveal that these factors significantly impact SME performance. The development of distinctive batik products with distinctive  themes and a wide variety of offers in comparison to competitors serves a significant function as a mediator. Knowledge management facilitates the generation of new knowledge and ideas for product development whereas learning orientation focuses on developing employee capabilities and skills. SME innovation involves the early adoption of new products, variation development and the creation of superior offerings. This study highlights the importance of knowledge management, learning orientation and innovation in driving batik performance. It emphasizes the significance of competitive advantage in creating unique batik products and diversifying the product range to outperform competitors.