Determinants of internet banking usage in emerging markets: Evidence from Egypt

Abstract

This study aims to investigate the determinants of internet banking (IB) usage in emerging markets under five determinants that include demographic characteristics of bank clients, perceived risk, financial awareness, the bank's technology infrastructure, and perceived relative advantages of internet banking in Egypt. In accordance with a qualitative approach; a questionnaire was designed including five distinct variables of internet banking usage.  The questionnaire was administered to the clients of Egyptian banks within the first quarter of 2023, with a total response of 384 participants. The study found that the perceived risk, financial awareness, the bank's technology infrastructure, and perceived relative advantages of internet banking have a significant effect on the attitudes of clients' usage of internet banking (IB) in Egypt. In addition to age, educational qualification, and occupation. Financial awareness and the demographic characteristics of age have a significant effect on the attitudes of clients' usage of internet banking in Egypt, but monthly income and gender have no significance in Egypt. Internet banking presents an opportunity for bank units to achieve entrepreneurial endeavours by providing benefits to their clients and to the overall economy.