The Resilience of SMEs in Fighting COVID-19 through Online Business Acceleration

Authors

  • Hardy Loh Rahim Faculty of Business and Management, Universiti Teknologi MARA, Malaysia.
  • S Sarifah Radiah Shariff Malaysia Institute of Transport, and Faculty of Computer and Mathematical Science, Universiti Teknologi MARA, Malaysia.
  • Rohana Ngah Faculty of Business and Management, Universiti Teknologi MARA, Malaysia.
  • Siti Ayu Jalil Faculty of Business and Management, and Malaysia Institute of Transport, Universiti Teknologi MARA, Malaysia.

DOI:

https://doi.org/10.33094/ijaefa.v13i1.570

Keywords:

Online business, SMEs, COVID-19.

Abstract

The COVID-19 pandemic has impacted the social and economic well-being of the world. From an economic perspective, nations around the world have been negatively impacted by the pandemic, including Malaysia. Billions of Ringgit Malaysia have been lost, and businesses, especially SMEs, have suffered tremendously. However, the number of online businesses has increased due to the pandemic response that forced people to stay home. Thus, this paper studies the online business phenomenon among SMEs in Malaysia. The study employs a quantitative survey among online business entrepreneurs in Malaysia. Based on the findings, it reveals that of the SMEs in Malaysia that ventured into online business, most were motivated by the pandemic as they saw it as a business opportunity. Surprisingly, the majority of them agreed that the pandemic positively impacted their business and their sustainability.

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How to Cite

Rahim, H. L. ., Shariff, S. S. R. ., Ngah, R. ., & Jalil, S. A. . (2022). The Resilience of SMEs in Fighting COVID-19 through Online Business Acceleration . International Journal of Applied Economics, Finance and Accounting, 13(1), 10–19. https://doi.org/10.33094/ijaefa.v13i1.570
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