[1]
Dong, Y. and Tarofder, A.K. 2024. Does similarity matter? Investigating the relationship between live streamer’ communication style similarity and user purchase intentions during live streaming. International Journal of Applied Economics, Finance and Accounting. 19, 1 (May 2024), 107–117. DOI:https://doi.org/10.33094/ijaefa.v19i1.1548.