Andriyansah, G. . Ginting, and A. R. . Rahim. “Developing the Competitive Advantage of Small and Medium Enterprises through an Ergo-Iconic Value Approach in Indonesia”. International Journal of Applied Economics, Finance and Accounting, vol. 17, no. 2, Oct. 2023, pp. 436-44, doi:10.33094/ijaefa.v17i2.1196.