AI-Driven Strategy: Aligning Business with Human Behavior and Consumption Pattern

Abstract

The economic impact of artificial intelligence (AI) is often examined in terms of labor market disruptions and productivity gains. However, AI’s growing influence on consumer behavior introduces a new dimension of economic significance. This study explores how AI reshapes online consumption through psychological targeting, affecting demand structures, market segmentation, and business strategy—particularly for local and digital-first firms in the next two decades. This paper argues that AI is not merely a tool for automation but a strategic asset that transforms the behavior of both firms and consumers in digital markets. The study contributes to business economics by linking technological adoption with behavioral change and economic performance in the evolving landscape of e-commerce.