Vol. 18 No. 1 (2026)

Articles

• Endangered democracies: A comparative study of the 2023 Nigerian presidential election and the rise of Nazism in 1930s Germany

  Zainab Olubukola Gidado

  1-10

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• Consumer behaviour at the bottom-of-the-pyramid: A systematic review of rural marketing, brand trust, and distribution challenges

  Samira Nuzhat, Rashed Chowdhury, Tilottama Ahmed, Md Nahid Alam, Jakiya Sultana, S M Riyajul Hasan, Farzana Rahman

  11-23

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